Tamycar
Confidential Brief

Tamycar enters the USA

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Feroz Harvest · 2026
Feroz Harvest The Brief
Commercial Brief · Confidential

50 years of tamarindo, now in the USA.

Tamycar already owns the Mexican shelf.

Prepared for Tamarindos y Caramelos S.A. de C.V.
Tamycar
Tamarind candy, 100% natural — five decades of it.
50+ Years No dyes · no flavorings 18 states in MX San Luis Potosí, MX
$0
Upfront cost to the brand — ever
0%
Brand Loyalty Bonus on U.S. gross revenue
0%
Consigned — yours until it sells
0
Days to Amazon live
01 · The Opportunity

Tamarindo is having its American moment.

Chamoy and dulces enchilados went mainstream — driven by video, not ad budgets.

🌶️
01

Sweet-Heat Wave

Among the fastest-moving flavors in U.S. social commerce.

🌿
02

Clean Label, Really

In a category built on Red 40, that's a moat.

🏆
03

50 Years of Proof

A track record no startup brand can fake.

💛
04

Nostalgia Sells

For this buyer it isn't candy — it's childhood.

The original tamarindo, made the same way for five decades.

02 · What We're Building

From zero U.S. presence to a full ecommerce unit.

Everything gets built correctly from day one.

TCBrand SideTamycar
  • Product & the 50-year formula
  • Production & quality control
  • Brand identity & creative direction
  • Mexico distribution network (untouched)
  • Content creation support
  • FDA compliance (brand side)
  • Lots ready EXW San Luis Potosí
FU.S. Growth SideFeroz Harvest
  • U.S. legal & tax umbrella (our LLC)
  • U.S. Agent + FSVP importer
  • Laredo, TX warehouse + Amazon FBA
  • Amazon launch — built from zero
  • Own storefront + TikTok Shop U.S.
  • Content, SEO & customer service
03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

1
Plan

Stock plan

Which SKUs, how many units.

2
Lot

EXW San Luis Potosí

Ready for pickup at the plant.

3
Border

Feroz imports

Pickup, crossing and import — on us.

4
Consigned

Laredo + FBA

Still your property.

5
Sale

Prime-fast sale

Any channel, domestic speed.

6
Payout

The 15th, every month

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30
Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot
Day 30 — 90
Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.
Day 120+
Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale
💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella
  • Account launches under Feroz's LLC
  • Zero paperwork for Tamycar
  • FBA: Prime delivery across the U.S.
  • Reviews strategy from day one
DBrand homeOwn storefront + social
  • English-first storefront
  • Bundles & variety packs
  • TikTok Shop U.S. once content has traction
  • Email + remarketing
⚠️ Initial proposal only.
05 · Food Compliance

Candy is food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭
01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️
02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃
03 · FEROZ SIDE

U.S. Agent + FSVP

U.S. Agent for FDA + FSVP importer.

📦
04 · FEROZ SIDE

In Our Hands

Custody, lot control, FEFO — on Feroz.

The candy category carries additional requirements — full checklist at kickoff.

06 · Content & Organic Growth

Mexican candy is native to the algorithm.

Content-first organic acquisition.

3–5Daily outputWhat we create
  • First-taste & reaction content
  • The 50-year story — how it's made
  • Nostalgia hooks
  • Collabs with candy & snack creators
  • Customer reactions · UGC
SEOThe long gameMake Tamycar the answer
  • 30–80 U.S.-targeted articles
  • 'Best tamarind candy'
  • 'Mexican candy no artificial colors'
  • Chamoy & sweet-heat categories
  • Highly specialized SEO — constant niche searches
07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Demand, pricing, compliance, lot #1 plan.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

01

Compensation model

Margin model on U.S. sales.

02

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

03

$0 upfront · optional ads

Content and SEO first — ads optional.

04

Consignment & returns

Title stays with Tamycar.

05

Exclusivity & term

Exclusive through Dec 31, 2026.

06

Brand & ownership

The brand stays with Tamycar.

09 · What's Next

Three steps to getting started.

1
Review

Review & align

Questions, clarifications, alignment.

2
Sign

Sign the agreement

Exactly what's outlined here.

3
Kickoff

Kickoff call

And we start building.

Fifty years of flavor. One border left to cross.

Let's make it profitable at scale.

Dash checker — open the menu & preview your dashboard
Feroz Harvest International
Cultivating Dreams · Growing Across Borders · Harvesting Success
Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager
U.S. Expansion · Tamycar × Feroz Harvest · Confidential · 2026
01 / 11
Mockup · Nothing is final until signature
Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA
Day 0–15
Demand · pricing · brand-side FDA compliance
Phase 2 · Build Sprint
Day 15–30
Amazon + first lot SLP → Laredo → FBA
Phase 3 · Launch & Learn
Day 30–90
DTC live Day 45 · content · creators · reviews
Phase 4 · Full Scale
Day 90+
TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature
Workstream
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Phase 1 · Research + FDA Prep (Days 0–15)
Demand & keywordsWhat the U.S. candy buyer searches for
Competition & U.S. pricingWho sells what, at what price
FDA compliance ready (brand side)Registration + labels — gate for lot #1
Phase 2 · Build Sprint (Days 15–30)
Amazon account + listingsUnder the Feroz LLC
First consigned lotEXW SLP → border → Laredo, TX
FBA inboundPrep + shipment into Amazon
Own storefront (DTC)English-first · the 50-year story
Phase 3 · Launch & Learn (Days 30–90)
Content production3–5 pieces daily · ongoing
Creator outreachUGC seeding
SEO foundation30–80 U.S.-targeted articles
Reviews & optimizationChannel performance review
Phase 4 · Full Scale (Day 90+)
TikTok Shop U.S.Once content has traction
Walmart MarketplaceSecond marketplace engine
Replenishment cycle 2Sized on real sell-through data
Faire · digital wholesaleEcommerce-originated orders only
eval.
Growth & content Channel launches Full scale Conditional / to evaluate Milestone
Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every unit tracked — and yours until it sells.

Ready EXW · SLP
752
units available at origin
In transit · border
218
insured · SLP → Laredo
Consigned · Laredo + FBA
864
Tamycar property · sale-ready
Sold · 30 days
506
▲ 24% vs previous month

Pipeline flow

Where units are right now
🏭
752
San Luis Potosí
EXW · brand origin
🚚
218
In transit
insured · SLP → border
🏬
336
Laredo, TX
customs cleared · consigned
📦
528
Amazon FBA
consigned · Prime-ready

Stock by product · full catalog

All 11 SKUs — locked in the kickoff stock plan
SKUProductLine SLPTransitLaredoFBA CoverageStatus
TC-RE-01Roja EspecialPulpa Roja120365296Healthy
TC-RX-02Roja ExtraPulpa Roja96244072Healthy
TC-RG-03Roja GrandePulpa Roja72243658Healthy
TC-RM-04Roja MedianaPulpa Roja84243248Healthy
TC-NE-05Negra EspecialPulpa Negra80244464Healthy
TC-NX-06Negra ExtraPulpa Negra60182840Healthy
TC-NG-07Negra GrandePulpa Negra48122024Watch
TC-NM-08Negra MedianaPulpa Negra36121618Restock
TC-VG-09Vaso GrandeVasos64182844Healthy
TC-VP-10Vaso PulpinVasos52142236Healthy
TC-VT-11Vaso TapaVasos40121828Healthy
Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD
$16,880
▲ 28% vs last month
Orders
704
▲ 21% vs last month
Avg. order value
$23.98
variety packs pulling the ticket up
Loyalty bonus accrued
$844
5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross revenue · last 12 weeks
$6k$4k$2k$1k W1W3W5W7W9W11

Top products

Units sold · this month
🔴
Roja Especial
168
Negra Especial
142
🎁
Variety Pack · Roja + Negra
116
🔴
Roja Mediana
92
Negra Extra
68

Revenue by channel

This month · all channels are digital
📦
Amazon FBAMarketplace · Phase 1
$10,470
62%
🛒
Own storefrontDTC · Phase 2
$3,720
22%
🎵
TikTok Shop U.S.Social commerce
$1,860
11%
🔍
Google ShoppingMerchant Center
$830
5%
🏪
Walmart MarketplacePhase 3
0%
📱
Meta ShopPhase 3
0%
🧺
Faire · Digital wholesalePhase 3
0%

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock
OrderChannelProductCityTotalStatus
#US-3118Amazon FBARoja EspecialSan Antonio, TX$16.99Delivered
#US-3117Own storefrontVariety Pack · Roja + NegraLos Angeles, CA$38.99Shipped
#US-3116TikTok ShopNegra EspecialHouston, TX$16.99Delivered
#US-3115Amazon FBARoja MedianaPhoenix, AZ$21.99Delivered
#US-3114Amazon FBANegra ExtraDallas, TX$18.99FBA processing
#US-3113Own storefrontRoja GrandeChicago, IL$24.99Delivered